Available MONTH DAY, 2025
Failure 2 Fortune:
The Art of Failing Forward
Your Comeback Starts With a Choice.
And Failure Might Be the Best Thing That Ever Happened to You. There are failures we don’t talk about... Not because they weren’t life-changing, but because we quietly hoped no one would notice. The arrest record. The rock-bottom moment. The silent shame that whispers, “You’re never coming back from this.”
In Failure 2 Fortune, entrepreneur and resilience coach Chad Nutter reveals what the highlight reels never show—that success is often built on a foundation of screwups, setbacks, and second chances.
He’s lived it. From addiction and arrests to starting over with just $7 in his pocket, Chad learned the hard way that failure isn’t the end—it’s the training ground for something bigger. Through raw stories, mindset shifts, and practical “Thinkbook” tools, this book will help you reclaim your voice, rewrite your story, and rebuild with purpose—one failure at a time.
Inside, you’ll discover:
✔ Why failure doesn’t mean you’re broken—it means you’re building something real
✔ How to rewire your inner narrative so it works for you, not against you
✔ The hidden gift inside every setback (and how to find it fast)
✔ Why progress beats perfection—and what action looks like when you feel stuck
This book isn’t about fake motivation or pretending everything’s fine. It’s about owning your story—flaws, failures, and all—and learning to use it as fuel. If you’ve ever wondered if you’ll make it out of this season stronger… This is your proof that you can.
Now it’s your turn to turn failure into fortune.
Does this sound familiar?
You’ve been through things most people wouldn’t understand. On paper, your life looks fine. But under the surface, it’s a grind just to stay afloat. You’ve made progress, sure—but it came at a cost. Somewhere along the way, you stopped dreaming big and started playing defense.
You used to take risks. You weren’t afraid to fail—you just wanted more out of life. But after a few hard hits, you started shrinking your vision. The passion faded. The goals got safer. And now, even though you’re functioning, you feel like a fraction of who you were meant to be.
You’ve built a life... but not the one you imagined. And the truth is, you’re tired of pretending it’s enough. You still think about what could’ve been if things had gone differently. You wonder if you missed your shot. And deep down, you can’t help but ask, “Was I made for more than this?”
If any of this sounds like you, join the waitlist.
Meet the author
Chad Nutter
Chad Nutter, the author of Failure 2 Fortune, redefines the meaning of the word failure, paving a path for how failure can actually move you closer to everything you’ve ever wanted.
Born in a small town, Nutter's early years were marked by trouble, culminating in his failure to complete high school. But a pivotal move to Japan prompted a profound shift in his perspective, allowing him to transcend the limitations of his small-town upbringing and embrace a broader vision of success.
A self-made entrepreneur, Nutter transformed a mere $7 into $750,000; providing freedom to pursue other ventures. His book challenges conventional definitions of success, focusing not on perfection and financial wealth but on the freedom to fail forward while shaping one's time and life accordingly.
Nutter, who is deeply family-oriented, lives with his wife and their son, Noah, and continues to inspire others with his message that past circumstances need not dictate future achievements.
